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Recent TV programmes to feature The Grasmere Gingerbread Shop include impressionist Rory Bremner’s Great British Views, comedian Adrian Edmondson’s Ade in Britain and ITV’s flagship popular daytime show This Morning. “It’s always exciting working with television crews,” said Joanne Hunter, a partner in the business.It’s great fun for our staff and customers who get a close-up view of celebrities and how popular programmes that millions of people watch are actually made.”
The Grasmere Gingerbread Shop also works closely with authors and reporters looking for stories about traditional businesses with an unusual story to tell. “Sarah Nelson, who of course invented Grasmere Gingerbread in 1854, is an amazing example of a pioneering businesswoman from a working-class background who succeeded against all the odds, said Joanne. “Her personal story, and struggles against huge personal loss including the deaths of her children from cholera and tuberculosis in Victorian times, still resonates today and always arouses the curiosity of writers.”
The Grasmere Gingerbread Shop generates regular media releases and photo opportunities for journalists and gets involved in newsworthy fund-raising for local causes and charities such as Cumbria Wildlife Trust, Great North Air Ambulance and Nurture Lakeland.
CRUMBS! Hundreds of new students received a spicy-sweet surprise welcome to the University of Cumbria.
A freshly baked slice of Grasmere Gingerbread® was sent to each first-year undergraduate to give them an iconic taste of the county.
“Sarah Nelson, who invented Grasmere Gingerbread® in 1854, would surely have approved as she was an early educationalist,” said Joanne Hunter, co-owner of Grasmere Gingerbread®.
GRASMERE® Gingerbread has phased out 95 % of its plastic bubble wrap on mail order deliveries.
“It was a deliberate and conscious decision to bring this side of our business into line with our practice of being as environmentally responsible as we possibly can,” said Joanne Hunter, co-owner.
A LETTER and telephone interview earned a teenage girl a rare work placement at the prestigious 164-year-old Grasmere Gingerbread Shop in the Lake District.
“I never usually take on students for work experience because of the restricted size of our shop and the sheer intensity of our daily work routine,” explained Joanne Hunter, co-owner of the historic family business.“But I said ‘yes’ to Amy Arey because her go-get attitude, enthusiasm and determination really impressed me.”
CUMBRIA’S Grasmere Gingerbread® is celebrating its 164th birthday with a stunning national accolade
The 4th generation business was given the Special Achievement Award in Entrepreneurship at the 2018 Family Business of the Year Awards at the May Fair Hotel in London.
GRASMERE Gingerbread® walked away with a top accolade at this year’s Cumbria Family Business Awards.
The 164-year-old, fourth generation business was named the Best Food Producer in the county.
Judges praised their “respect for legacy, roots, passion and product integrity” and described them as “proud custodians of a unique culinary sensation”.