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GRASMERE Gingerbread is rarely out of the news. Journalists from international, national and regional TV stations, radio shows, magazines and newspapers regularly beat a path to our famous green door to shine a media spotlight on our business.


Recent TV programmes to feature The Grasmere Gingerbread Shop include impressionist Rory Bremner’s Great British Views, comedian Adrian Edmondson’s Ade in Britain and ITV’s flagship popular daytime show This Morning. “It’s always exciting working with television crews,” said Joanne Hunter, a partner in the business.It’s great fun for our staff and customers who get a close-up view of celebrities and how popular programmes that millions of people watch are actually made.”

News at Grasmere Gingerbread
Rory Bremner visits The Grasmere Gingerbread Shop

The Grasmere Gingerbread Shop also works closely with authors and reporters looking for stories about traditional businesses with an unusual story to tell. “Sarah Nelson, who of course invented Grasmere Gingerbread in 1854, is an amazing example of a pioneering businesswoman from a working-class background who succeeded against all the odds, said Joanne. “Her personal story, and struggles against huge personal loss including the deaths of her children from cholera and tuberculosis in Victorian times, still resonates today and always arouses the curiosity of writers.”

The Grasmere Gingerbread Shop generates regular media releases and photo opportunities for journalists and gets involved in newsworthy fund-raising for local causes and charities such as Cumbria Wildlife Trust, Great North Air Ambulance and Nurture Lakeland.

Why Grasmere Gingerbread® said ‘yes’ to teenage Amy…

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A LETTER and telephone interview earned a teenage girl a rare work placement at the prestigious 164-year-old Grasmere Gingerbread Shop in the Lake District.

“I never usually take on students for work experience because of the restricted size of our shop and the sheer intensity of our daily work routine,” explained Joanne Hunter, co-owner of the historic family business.“But I said ‘yes’ to Amy Arey because her go-get attitude, enthusiasm and determination really impressed me.”

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Blue Badge Guides

Tangled Up In Blue

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Grasmere Gingerbread co-owner Joanne Hunter welcomed the county’s famous Blue Badge guides to the village to help them brush up their valuable local knowledge.

It was the culmination of her campaign to cement the village’s profile as a tourist destination following the 2015 floods.

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